Contact: Emily Britton
Public Relations Specialist
Phone: 800.724.9282 x3397
Email: ebritton@reliantcu.com
SODUS, N.Y., March 14, 2025—Reliant Credit Union is honored to announce that it has been recognized as a recipient of three prestigious 2025 Best of the Best awards: Best Loan Experience, Best Transaction Experience and Best Online Banking Experience. These awards are presented by MemberXP, a leading customer experience program offered through CUSG.
Annually, the Best of the Best awards are given to credit unions that consistently provide extraordinary service, as reported by their own members. Only the highest-performing credit unions using the MemberXP program receive the incredible honor.
“Receiving these Best of the Best awards is a testament to our commitment to putting our members first and continuously enhancing our services,” said Pamela Heald, President & CEO of Reliant. “This recognition reflects the dedication of our entire team as they work every day to create meaningful experiences for our members.”
The 2025 MemberXP ‘Best of the Best’ Awards are based on insights from more than 2.6 million data points, reflecting the experiences of around 8.6 million credit union members. This comprehensive evaluation process utilizes key performance metrics, including Net Promoter Score (NPS) and Member Effort Score (MES), allowing data experts to analyze and validate results meticulously. Recognition is given to the top 25% of performers across various experiential categories, Reliant earning top honors in Best Loan Experience, Best Transaction Experience, and Best Online Banking Experience.
These distinguished awards were presented in February as an annual recognition by CUSG, honoring credit unions that consistently excel in delivering exceptional service.
Reliant Credit Union, a member-owned, not-for-profit institution with over $692 million in assets and more than 47,000 members, has been helping the community achieve financial goals since 1970. Eligibility is available to all who live, work, worship, attend school, or volunteer in Monroe, Ontario, and Wayne counties. Reliant currently has branches in Brockport, Canandaigua, Farmington, Geneva, Henrietta, Irondequoit, Macedon, Newark, Sodus, and Webster, with convenient ATMs available in Wolcott, Newark, and Victor. A full-service financial institution, Reliant offers a complete range of financial products and services, including mortgages and financial education programs. For information regarding membership or employment, contact the credit union at 800-724-9282 or visit reliantcu.com.
CUSG is a leading provider of innovative software and services in the areas of human resources, marketing, technology, and financial empowerment. The organization’s mission is to support businesses with the delivery of exceptional experiences for their employees and customers while also maintaining a secure and resilient environment. CUSG is home to numerous national brands, including Performance Pro, Compease, The Learning Center, MemberXP, BankingXP, Save to Win, and Love My Credit Union Rewards. Serving over 2,200 financial institutions, universities, hospitals, and other businesses nationwide, CUSG is a trusted partner in their growth and development. The company has established strategic partnerships with industry leaders such as Trust & Will, Intuit TurboTax, H&R Block, Marquis, WHITE64, AudioEye, CalcXML, and Think|Stack, enabling it to offer comprehensive solutions tailored to support diverse business strategies and needs. For more information, visit CUSG.com.
Net Promoter Score (NPS®) is a trademark of Satmetrix, Bain & Company, and Fred Reichfield.
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