Staff at Ontario County Habitat for Humanity Build Day

Who We Are

Every day, we're breaking the mold.

We're changing how people think about banking.

At Reliant, we believe in dreams. We believe in opportunities. We believe in you. And when someone believes in you, you can achieve great things.

President's Message

  • Image of Pamela Heald, President & CEO of Reliant

    Thank you for visiting Reliant’s website and taking time to discover all that our credit union has to offer—starting with outstanding member service.

    We are proud of our staff’s commitment to meeting our members’ needs each and every day. When you stop into a branch or contact our call center, our highly trained member services team will take the time to assist you, answer your questions, and offer you solutions.

    One of the really great services we provide our members—at no cost—is a free credit report review. During this thorough analysis of your credit report, a Reliant member service representative will look for opportunities to save you money—and often the result is a savings of thousands of dollars!

    I hope you’ll accept this personal invitation to stop into a branch to experience for yourself the great member service upon which Reliant has been built. Once you become a Reliant member, you can remain a member for life—and we’re confident that once you join Reliant, you won’t want to bank anywhere else!

    I am always open to hearing from our members, so please feel free to email me any time using the link below!

    Pamela P. Heald
    President & CEO

    Send a message to Pamela Heald

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Mallory Root

I have been a Reliant member for over 16 years. I can still remember being in High School and opening up my first savings account. Reliant is a fantastic credit union. I have lived in several different cities and never once felt like I needed to switch. When I lived in Boston for over nine years, I utilized shared branch locations all the time to deposit into my Reliant account. I enjoy the small-town feel Reliant provides, everyone that I have come in contact with is super friendly.

Mallory Root
Member since 2004

We’ve always been about community

From our humble beginnings in a science classroom in Sodus Central High School, to the 40,000+ members we now serve, Reliant Credit Union is—and always has been—committed to living our values.

  • 2

    Products offered back when we were founded by WTCA: a 6.0% share account and a 12.0% loan option.

  • 15

    Local volunteers (all from different schools) who kept the Wayne County Teachers Association Federal Credit Union running in its early days.

  • $100

    Most common amount requested for a loan when WCTA was just getting started. Many of our loans were under $1,000!

  1. 1969

    The Wayne County Teachers Association (WCTA) Board begins to discuss forming a credit union. Its purpose? To benefit the teachers and staff of Wayne County schools.

  2. 1970

    In June, WCTA files an application with the National Credit Union Administration for a Charter. The original charter for WCTA Federal Credit Union is received the same August.

  3. 1977

    We open the doors of our corporate headquarters on Benton Place in Sodus.

  4. 1985

    We absorb another credit union and set up a new office in Canandaigua, NY.

  5. 1990

    Our Newark, NY, branch opens on North Main Street.

  6. 1993

    Our Canandaigua office moves into a new, free-standing branch on Moran Road.

  7. 1998

    The Credit Union Membership Access Act is signed into law, allowing our credit union to serve employees of local businesses and members of community organizations within Wayne and Ontario counties.

  8. 2004

    WCTA Federal Credit Union adopts a community charter, making us a community credit union offering services to anyone who lives, works, worships, volunteers, or attends school in Wayne, Ontario, or Monroe counties.

  9. 2007

    We change our name to Reliant Community Credit Union to reflect our expanded membership base, as well as the values of trust, accountability, and individual success, which have been at our core from day one.

    We also open our sixth branch on Titus Avenue in Irondequoit.

  10. 2010

    We hold our first-ever Moore than a Race, a 5K in honor of late Chairman of the Board Richard K. Moore. The race raises funds each year for Reliant’s Donald K. Rhine Scholarship program.

    We also open our Geneva and Brockport branches in the Walmart Supercenter stores in their towns.

  11. 2012

    We open our Henrietta branch in the town’s Walmart Supercenter store.

  12. 2013

    Our Webster branch relocates to a new standalone branch on Holt Road, north of Route 104.

  13. 2020

    We refresh the Reliant brand to better reflect who we are as a culture, the people-centered values that continue to drive what we do, and our mission to help you achieve your life.

  14. 2023

    Our Farmington, NY, branch opens on State Route 332.

Sodus High School

Sodus High School

Donald Rhine

Donald Rhine

Become a Member

We want you to do more in your life. To be more. Together, we can become something greater.

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