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Reliant Credit Union, 50 years strong, introduces fresh, updated look

Computer and phone showing Reliant's website
Posted in Reliant News

Contact: Emily Chambers
Public Relations Specialist
Phone: 800.724.9282 x3397
Email: [email protected]


SODUS, N.Y., September 21, 2020 — Reliant Credit Union introduced a major rebranding today to reflect the company’s 50-year foundation of “people helping people,” and the promise to continue to help each and every member achieve life.

The rebrand is aligned with the credit union’s strategic plan to grow its membership and increase name recognition in Monroe, Ontario, and Wayne counties. The updated branding includes a contemporary logo and brand identity, as well as a new tagline: Achieve Life.

“Our refreshed brand reflects our continued commitment to our members, our employees and the communities we serve,” said Pamela Heald, President and CEO of Reliant Credit Union.  “We are dedicated to empowering both members and employees to reach higher, dream bigger and redefine what’s possible—all in pursuit of achieving what matters in life.”

Along with a refreshed brand, Reliant Credit Union has launched a new website (reliantcu.com) that features products and services in an updated format, with easy navigation and a fresh look.

“While our brand and logo will look different, our commitment remains the same: helping our members to improve their financial well-being and live their best lives,” added Amy Calabrese, Chief Brand Officer. “As we strive to provide better banking for all, we are excited to introduce the Reliant Credit Union difference to the next generation of members.”

Reliant Credit Union, which began locally in 1970, is a $550 million credit union serving more than 40,000 members. Eligibility is available to all who live, work, worship, attend school, or volunteer in Monroe, Ontario, and Wayne counties. Reliant currently has branches in Brockport, Canandaigua, Geneva, Henrietta, Irondequoit, Macedon, Newark, Sodus, and Webster. A full-service financial institution, Reliant offers a complete range of financial products and services, including mortgages. For information regarding membership or employment, contact the credit union at 800-724-9282 or visit reliantcu.com.

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